Cheryl Bernhardt-Bass

Professional Objective

Summary of Qualifications

• Sales experience accumulated over a period of 30 years developing successful sales techniques; including service and product marketing skills plus outstanding selling and closing capabilities with a proven track record.
• Experienced in management; launching the expansion of new office locations and development of customer relations exhibiting the ability to be an extremely organized, self- motivated sales leader.
• Demonstrated superior capabilities in interpersonal relationship sales creating a proven “feel good” approach to closing the deal, generating confidence resulting in the element of trust the client needs to purchase the product. 

Professional Experience

• Designed and created a fine arts sales and marketing vehicle for Artists of all
• mediums; coordinating the marketing and sales of their work through wineries,    country clubs, corporate and private business events for promotional purposes always benefiting a charity.
• Pursued venues, including event planning, creating opportunities for the Artists to expose their work.  Negotiated terms of venue agreements and customer contracts for commissioned artwork, providing sales tools including credit card services and visual sales reinforcement to secure the sales. 
• Successfully represented over 125 locally and nationally known Artists in ten years, traveling to Art Walk and Art Expo Events to entice Artists to participate in C.P.S. innovative presentations.
• Until February 1st, 2010, acting national sales director for Passionate Brush, promoting their vision fashion accessories product line ("BKB Line").  Please visit www.passionatebrush.com.
• Presently representing famous portrait artists.

• Achieved #1 salesperson selling international vacation destinations.
• Trained in Dallas, Texas, on American Airlines Computer software; completed Club Med Vacations training program in Scottsdale, Arizona.

• Responsible for sales and development of a new “One Call Systems” program; opened additional sales and service locations, hired staff, coordinated day to day operations.
• Transferred to New York Headquarters by invitation from the Vice President of Operations based on superior performance in 1980.

• Managed sales office scheduling all sales appointments for Sales Executives; received #1 sales recognition for highest percentage of sales closed from scheduled sales appointments.
• Acted as a spokesperson in a 60 second televised commercial promoting the exercise equipment now advertised as the “Total Gym” by Chuck Norris and Christie Brinkley.

Unrelated Experience/Accomplishments

• During my marriage and while raising my two children, I acted as President of several fundraising committees through my children’s schools; including teaching “Project Self Esteem” as part of the Kindergarten curriculum.
• I assisted in the organization and facilitation of one of “The Wellness Community Design House” fundraising events in Westlake Village, CA.  In addition, I appeared as a spokesperson in a 60 second televised commercial for “Many Mansions” praising their efforts for the homeless in the Thousand Oaks Community.
• As of May 2002, I have spoken voluntarily, by invitation, at various High Schools and Community Civic Arts Programs promoting “Teen Safety and Driving”.  I choose to do this due to my own personal loss and to increase awareness.  I have also appeared in a 60 second televised P.S.A. for “Regenerate”, an organization dedicated to teen safety and awareness. The P.S.A. can be viewed at www.regenerate.org.
• Since December 2001, I’ve managed a Music Memorial Foundation Scholarship awarding two music scholarships through the Westlake High School Memorial Scholarship Foundation.  I initiate all efforts to raise funds necessary to award the scholarships.  In June of each year, I personally make the presentation at the Awards Ceremony. 

Education